Recipients will document their ideation and creation process on VSCO Grid?, with the end result sold via the VSCO Store and physical gallery exhibitions. Profits are divided between the artist and a reinvestment in the Initiative, enabling future projects for other artists. In this manner, the creative community can build a growing and sustainable movement built upon principles of integrity and artistry.
The first recipients are Kevin Russ, Lauren Marek, Street Etiquette, Chris Schoonover and Jon Schoonover, Leon Yan, and Niv Patel. It’ll be interesting to see if any non-photographers will be featured as winners. VSCO being a photo editing app would seem to lean toward that medium, hopefully it’s not exclusively that way.
You can apply yourself by clicking here.