The Message is Medium Rare

It’s a fact, my favorite food on earth is the hamburger (though I might be partial, Los Angeles is the burger capitol of the world). To me it’s an incredible combination of meats, vegetables, and sauces, neatly packaged up between two delicious buns. A burger is simple enough to make but it takes a great chef to transform it into something truly magnificent. I’m not alone in my admiration, the guys at MINE, a design firm located in San Francisco, have started The Message is Medium Rare, which finds creative metaphors in the act of eating burgers.

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People often ask us where we get our inspiration, how we stay creative, and how we get “unstuck.” What we’ve found is that, if you look at the world both critically and with wonder, there are lessons to be learned everywhere. Every object, experience, relationship, environment, phrase—everything—has locked inside it an insight it wants to share. The only trick is remembering to look for it.

To investigate this idea, we’re eating a burger a week for the next 52 weeks and sharing the lessons they teach us.

Each piece is a great read, relating a 75-year-old burger shop owners retirement to leaving the game when you’re at the top and how too much lettuce on a burger spurs a realization that design is a balancing act.

February 19, 2014 / By

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