Content Aware Typography turns mundane type into wild experiments

Abstract Kellogg's Corn Flakes box

I found this crazy looking Corn Flakes box over the weekend and thought, “Wow, I’d stop and consider buying that.” It turns out it’s a part of an interesting Tumblr called Content Aware Typography which has 4 simple rules:

1. Choose a picture with some typography in it;
2. Select an area that is close to the letters;
3. Apply Photoshop’s Content-Aware Fill;
4. Submit.

The results are actually quite beautiful, and it’s really interesting to see how Photoshop’s content aware tool works. Like the example above, this Ed Ruscha OOF painting gets super trippy when you follow the rules above. Still, that Corn Flakes box is so damn cool. Kellogg’s should seriously consider doing an artist version like this.