‘Fight Club’ Re-Covered Books Contest Winner: Jared Fanning

Fight Club book cover by Jared Fanning

“Fight club isn’t about winning or losing fights. Fight club isn’t about words. You see a guy come to fight club for the first time, and his ass is a loaf of white bread. You see this same guy here six months later, and he looks carved out of wood. This guy trusts himself to handle anything. There’s grunting and noise at fight club like at the gym, but fight club isn’t about looking good. There’s hysterical shouting in tongues like at church, and when you wake up Sunday afternoon you feel saved.”

The Re-Covered Books contest though is about winning, and we can only have one. There was an impressive turnout for our latest contest with many extremely inspiring designs that could easily find themselves sitting on a bookshelf. Many people took the contest truly to heart, evoking some of the more core themes of the book, like the underlying anarchist nature of the average worker. Unfortunately, we also had some entries that were flat out screenshots from the movie, which should be an obvious no-no. There was also an overuse of blood, as we usually, unfortunately see, and a lot of poor typography choices.

Above them all though I found that Jared Fanning’s cover design was the strongest of them all. Jared, a Michigan resident and currently creative director at Visual.ly, created an artful but absurdist rendition of the cover. It specifically reminds me of this line from the book:

“The shuttle takes me to downtown Phoenix and every bar I go into there are guys with stitches around the rim of an eye socket where a good slam packed their face meat against its sharp edge. There are guys with sideways noses, and these guys at the bar see me with the puckered hole in my cheek and we’re an instant family.”

The phrase “face meat” is pure brilliance. What I also like about Jared’s cover is the wow factor, where if you walked into a book store (do those still exist?) or an airport, this image would immediately grab your attention. The color palette is well done, with the warm reds of the meat contrasting the cooler blues and greens of the background and the man’s coat. I should also mention his font choices, an odd pairing of awkward, hand-done lettering and handsome serif. This highbrow/lowbrow approach gives the appearance that even though in your day-to-day life you might be someone important and well regarded, you still might like to beat people up on the weekends.

I want to give Jared a big congrats for a job well done. Be sure to check back in the new year for a new Re-Covered Books contest. Keep an eye out on our Facebook where I’ll be sure to poll you all for what our next book we take on.

December 19, 2013