This morning, Instagram added a new feature they’re calling Direct, which allows you to send Instagrams to a specific person or persons.
There are, however, moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people—an inside joke between friends captured on the go, a special family moment or even just one more photo of your new puppy. Instagram Direct helps you share these moments.
This feels a lot a fuck you to Snapchat, who Instagram owner’s Facebook offered $3 billion to buy their app, only to be turned down. A feature like this would have been in the works for a while though as it’s a brand new build of Instagram. Personally, I feel like the old man who wants the kids off his lawn with this feature. At 31 I can’t find any reason to use Snapchat, and if I want to send a certain person/persons a photo I’ll simply text it to them. It’s certainly possible that I’m not the audience for this feature, but it also seems like the Instagram product is getting more diluted as time goes by.