California College of the Arts student Matthew Lew became a volunteer usher at venues so he could see his favorite bands perform. A smart move for a college student, but as a student of design, all he could focus on was how poorly designed the tickets were. So he decided to do a straightforward redesign, getting rid of poor type and duplicative information to truly help the ticket holder find their seat.
In his post on Medium he does a good job of outlining why the design is poorly done, the research he did in ways of improving the tickets, and what he’d change for his redesign. I think my only note is that the background image of the artist makes it feel a bit noisy, where some of the smaller text gets slightly more difficult to read at a glance. Otherwise, I think it’s an idea that’s been well thought out and equally well executed.
You can see his full explanation by clicking here.