“Thou shalt not poop”, hysterical signage for a cathedral lawn by Pentagram

Signage for the Cathedral Church of St. John the Divine by Pentagram

Signage for the Cathedral Church of St. John the Divine by Pentagram

The Cathedral Church of Saint John the Divine, facing their annual St. Francis Day Blessing of the Animals, has employed Michael Beirut and Pentagram to help deal with a messy problem.

Pentagram’s Michael Bierut and team have created a series of signs for the Cathedral that gently remind visitors to curb and leash thy dogs. The signs use the identity we designed for the institution, which employs the custom font Divine, a redrawn version of Frederic Goudy’s 1928 Blackletter. The signs will be a permanent addition to the Cathedral grounds, a popular spot for walking dogs in the neighborhood.