Divideds is the name of an installation work created in 2010 by the artist and designer Keetra Dean Dixon. Consisting of a series of colored banners, each one contains a single word boldly printed across it: IDEAL, PRETENDER, AWAY, NOWHERE. Each word is split by a zipper and viewers are encouraged to pull these words apart, letting two new words reveal themselves and for a more positive message to emerge.
There’s a strong simplicity to Keetra’s work and a real poetry in her selection of words. I love how “NOWHERE” becomes “NOW HERE” and how “IDEAL” becomes “I DEAL”.
Keetra currently lives in New York City where she divides her time between public installations, exhibits, lecturing and commercial projects. Her website is full of smart ideas and great artworks. You can check it out online here.