Lost Type Co-Op, the pay-what-you-want type foundry that brought you Homestead and Cylburn, both of which I featured in my post on fall fonts, is up to something else pretty neat. Starting on Oct. 6th, a team of ten contributors will scour New York City for inspiration on what they’re calling a ‘Field Trip’ or Field Trip NY.
Sponsored by DropBox, Field Trip NY gives participants a chance to collaborate in person, gather inspiration and create. The project was inspired by a meet-up of the foundry last year in San Francisco where the Mission District inspired new typefaces like Mission Script, Mission Gothic and one of Lost Type’s latest, Dude.
Dude, designed by Dan Gnielding, stemmed very obviously from the hand-painted signage from around the Mission District. Mission Gothic is more of a contemporary interpretation. Inspired mainly by an Instagram that designer and typographer Trevor Baum snapped of an optician’s sign. Baum and James T. Edmondson created the simple sans-serif.
It was an interesting experiment but I hope to see some less obvious and more innovative typefaces out of Lost Type this time around. I’d love to see the type get even more interpretive. The team will wander around the streets of Brooklyn, hoping for a trip as fruitful as last year. Founder Riley Cran said the goal is to let the area impress upon them and help them come up with concepts for new typefaces. Anyone interested can follow along via blog posts on the project site (like this one, really detailing the birth of Mission Gothic), videos and photos by tracking #fieldtripNY on Instagram.