When I think of strong, contemporary branding I tend to think of a style that’s slightly edgy or futuristic. Branding that pushes some boundaries, that feels new and interesting. Character, a San Francisco based creative agency, created a striking bit of branding for Miselu’s newest product C.24, an innovative, two octave iPad keyboard.
The C.24 identity had to be as innovative and beautiful as the product itself. The identity needed to be modular and dynamic, living beyond the C.24, methodically extending to all future Miselu products. To achieve this, Character developed a custom Alphanumeric logotype solution based on the belief that music is never static – a medium always in motion with time providing the musician’s canvas.
The typeface created is pretty stunning, and really the crown jewel of this branding effort. It’s not only legible but it can also act as an aesthetic element like in the t-shirt example below. You can see more examples of the branding by clicking here.