Peruvian designer Sebastián Burga has created a playful set of toys called Minimals, which are sort of like LEGO-inspired figures. Made up of colorful blocks, you can put these odd characters together in just a few simple steps.
The name derives, at a time, from the word “Minimalism” and the contraction of “Mini-Animals”. Certainly, they’re set out to expose the essence of toyness through eliminating all non-essential forms, features and concepts. Together, they create a pantone of colors, animals, clothes, styles and archetypes, encouraging people to find themselves between them.
As you can see from the images above and below these figures are full of personality, and Sebastián has done a great job of brining that fun into every aspect of the branding, even the directions to put them together. You can see a ton more photos of the Minimals by clicking here.