Created back in 2011, this clever bit of packaging, dubbed a “Golden Carrot”, was used as a client gift for communications company Alpha245 to drum up business. The bags of oranges, made to look like giant carrots, were meant to represent a number of clever metaphors that would certainly grab the attention of any prospective client.
Mandarin oranges have always had a symbolic presence during Chinese New Year. Phonetically, they mean ‘gold’, and since 2011 was the Year of the Rabbit, we packed the oranges into a shape that looked like carrots – to signify a golden harvest for the year. These were given to existing and potential clients to wish them a successful and profitable Year of the Rabbit.