A camera homage to (the style of) Braun & Dieter Rams

A camera homage to (the style of) Braun & Dieter Rams

A camera homage to (the style of) Braun & Dieter Rams

I’ve been seeing this camera concept by Kim Seongjin floating around the web lately, a beautiful homage to the design of Braun and Dieter Rams. The body is design is clean and simple with no unnecessary elements, beautiful curves and a minimum of colors. But does it follow the very principles that Rams idnetified to encourage good design?

Looking over Dieter Rams’ 10 principles of good design, number four in particular sticks out to me in relation to this project – “Good design makes a product understandable.”

It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

A camera homage to (the style of) Braun & Dieter Rams

When I look at the back of this camera concept, I’m left scratching my head a little. I’d guess that the red dial is the power, but what is the white dial for? Is it a menu? Does it allow you to scroll through photos? I think this homage could have been stronger had iconography or labels been included to provide clearer feedback. Would it have been as clean looking? Perhaps not, but the usability would have increased, and that’s an important consideration to make.

Even Rams himself used labels.