How to properly pronounce the names of typefaces

Frutiger Phonetic - The Fox Is Black

Typefaces, especially those that were created by German, Italian, or French designers, can be awkward to say in mixed company, especially when you’re not 100% sure how to pronounce it. Hell-vet-uh-cuh New? Fruit-uh-jer? Euro-style?

Ralf Herrmann, a German designer and typophile, has compiled a helpful list of MP3s which let you hear how to properly say the fonts you use every day. A few of these definitely surprised me, though I felt like I wasn’t a total noob. My favorite pronunciation is still the word “Neue” and the way it rolls off the tongue.

August 13, 2013 / By

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