You’re not supposed to judge a book by it’s cover, and you probably shouldn’t judge a bottle of wine by it’s label… but that’s not very smart, now is it? Good branding design is intended to make you take notice of a single product when it’s surrounded by a ton of other, competing products. I think this concept wine packaging project by Marcel Buerkle does a great job of doing just that.
He’s created two complimentary bottles, Nocturnalis, a red wine, and Durinalis, a white wine, comparing them to the idea of night and day.
I designed and developed this red and white wine range with a strong, black & white, day & night, sun & moon concept using astrological symbols in a symbolic solar system. The number 24365 stands for 24 hours a day, 365 days a year. The “D” and “N” on the labels will be embossed and the boxes will have a checkered UV varnished pattern.
Also be sure to check out the beautiful commercial that was made for the Nocturnalis by Nhi Vo and Lauren Tom at the bottom of the post.