At Herman Miller we think, learn, and communicate through design. It is the language with which we share new ideas and address the problems people face. Before we decide what we do and how we do it, we must first ask “why?” It is in this spirit of inquiry that we approach the stories we tell on WHY. For us, design is never just about a finished product. It is a narrative that extends from the designer’s vision to the people it touches and places it transforms. With WHY, we invite you to discover why we do what we do at Herman Miller.
To accompany this campaign they’ve made a rad video which explores their history in 108 seconds, animating the iconic makers they’ve worked while highlighting the revolutionary products they came up with. You should also check out their WHY Design video playlist which features interviews with designers like Yves Behar, Ayse Birsel, and Irving Harper.