Feel like Deepak Chopra – Kanye West’s “Hold My Liquor”

kanye west yeezus

It’s not that Kanye is back. The man hasn’t left since 2004, the year of College Dropout. Wait, that’s not right. Maybe that point was Talib’s classic track “Get By” from 2002. Wait. I think I’m wrong again. We all first met Kanye with “Izzo (H.O.V.A.) in 2001. This is the guy who bragged about doing “five beats a day for three summers.” Since we lost James Brown (RIP) he might be the hardest working man in the business. Because of him, stocks in croissants are up 500%. For real.

It’s not that Kanye’s back. It’s that different attitude, brass bull balls swinging in a brand new style. Audacious, unfiltered, and focused, Yeezus dropped on Tuesday, June 20th.

All great Kanye tracks are never just a solo piece. Be it a guest producer or a beautiful sample, it’s about the combination of voices to make a great song. Yeezus endeavors to be as versatile and futuristic by utilizing 80’s Chicago house, the current trap scene, and new wave. “Hold My Liquor” exemplifies this the best. Kanye enlists the enchanted voice of Justin Vernon and the prodigal, controversial rap phenom Chief Keef to accompany his fantastic voyage. This Midwestern trio (Vernon of Wisconsin, Chief Keef of soxside Chicago) nail the vibe of Yeezus. Vocoded and pitch shifted, Vernon’s falsetto steps in to a duet with Chief Keef, who, at 17, definitely shouldn’t hold any liquor. Yeezy comes of out his coma to drop a few one liners. Intoxicated, the song morphs into a sleazy seventies guitar line, drunk off its own fumes. Parts prog rock, deep house, and hip hop, Chicago’s back on the map with this great record.

June 20, 2013 / By