“We disagree with mass production and consumptionism, with the relentless quest for new products that satisfy artificially created needs.” This is the mission statement of the new online retailer This is Paper Shop, founded by the same team who oversee This is Paper magazine. A response to the inherent beauty of beautifully designed everyday objects, the company wanted to push themselves beyond the boundaries of print to make products they couldn’t find in the marketplace. What began as a line of bags and backpacks sparked a design bug that has gone on to expand the company’s collection to include homewares and kitchen accessories built by skilled artisans.
Adhering to a notion that simplicity trumps fashion, This is Paper vow to make a small volume of basic objects with care. They’re currently selling a line of cloth and denim tote bags and roll-top backpacks that are both spare and stylish. They also carry a wide range of home goods like simple scissors, honey dippers, hand-woven slippers, and enamel dishware. They carry monochromatic bicycle components too.