I’ve been on a neon and lasers kick lately, and this window display for Christian Louboutin’s store on Mount St. in London by StudioXAG definitely grabbed my eye. I love the vibrancy of the colors, the way the lights bring such a warmth to the colors, and how it reflects off each other.
We collaborated with the team at Christian Louboutin to create an amazing Vegas-inspired typographical installation. Each letter has it’s own story to tell and can be traced back to original Vegas signage. The stainless steel shells house a mix of Pygmy and Golfball bulbs, 4 different colours of neon, backlit perspex and crystal Cabochon. To make sure the window all came together beautifully each letter was powder coated in a rich, bright and glossy colour to match a shoe or a bag in Christian Louboutin’s current collection.
They also recreated the display in a more condensed version for the Louboutin store in Paris, which you can see below.