While I was visiting Reykjavik, hands down the coolest person I met was Siggi Odds. Siggi is an artist and designer who’s style is heavily influenced by Native American art and nature itself, with a touch of Matisse thrown in. It’s both contemporary and abstract at the same time, with lots of energy and color to everything he does. Siggi’s work feels a lot like what the vibe of Iceland is, and I think Icelanders agree. He recently was chosen to have his work put on a national stamp, celebrating one of the most beautiful birds their country has, the puffin. Like Iceland, Siggi’s work ranges from fine art to branding and identity.
One of my favorite examples of this is the branding he did for KEX Hostel, essentially the Ace Hotel of Reykjavik.
The idea for this identity was to represent the many different types of people from all over the world that come to KEX Hostel with typography and early 20th century visuals. The identity has 8 different logos, created from mostly bespoke type designed especially for this project, with a few exceptions.
I’ve included a few more examples of his work below which shows you the immense range of work he makes. I’d highly suggest paying him a visit and seeing what else he’s made.