As Iceland is known for, well, being a land of ice (please excuse), it’s no wonder it’s also a purveyor of the finest in knitwear. Reykjavik’s Farmers Market prides itself on offering clothing and accessories designed with a modern Nordic sensibility. Founded by designer Bergthora Gudnadottir and musician Jóel Palssón, the company is described as “a place where heritage meets modernity, the national meets the international, and the countryside meets the city.” This ethos rings true as each piece seems as suitable for the well-heeled arctic tundra as it does nestled into the corner of an urban speakeasy.
The Farmers Market collection consists of beautifully designed Icelandic woolen garments for both men and women, and the company prides itself on working with natural materials. Though spring is just around the corner, this extended winter might be more bearable with a leopard print toggle coat or light woolen cardigan enlivening a jeans and boots ensemble. Even if you’re in warmer climes, it’s hard not to be utterly charmed by Farmers Market’s photos featuring the most stylish of farmhouse families. Luckily, the Farmers and Friends online shop not only sells the full woolen collection but Icelandic art books and music, too, which are both suitable year-round.