The Kooples, is a French based fashion house the designs apparel meant to be worn in tandem with your partner as a well-coordinated couple. Designs are inter-changeable and at times genderless. The Kooples first North American based store opened in NYC this past fall, but it is their publicly campaign that caught my eye. Using real-life couples that walk the streets wearing their androgynous, unisex clothing line, inspired by British glam rock-chic the couples that star in The Kooples videos are charming and engaging.
Mainly photographers, musicians, designers, and models each tell the story of how they met and what they love about each other. The most popular video features indie folk god Devendra Banhart and his partner photographer Ana Kras, but each couple and their story is as attractive as the next. You can see more of their promotional videos by clicking here.