Piggybacking onto Andi’s post about Hedi Slimane’s Saint Laurent Paris Fall 2013 Collection, I thought I’d write a bit about the new Saint Laurent Shanghai store. Images of the shop popped up last fall and since then they’ve been much discussed and debated. As you can see the interior is extremely stark and sleek with an almost futuristic slant to it. But is this a shop that feels inviting, that makes you want to come in and try clothes on?
I think there are few factors that play heavily into the design of the new space, first of which is the fact that the store is in Shanghai. Take a look at the Gucci flagship store in Shanghai and you’ll see pretty much the same sort of decor, although a little less harsh, perhaps. Boucheron in Hong Kong is in the same ballpark. I think the design fits the market.
The second thing to consider is that there are no clothes, shoes, ore jewelry anywhere in the store. As you can see in this link the Fall 2013 Collection is rather bright and colorful, so you’d think it would actually punctuate the space quite nicely. A minimal environement lends itself nicely to letting the clothes and accessories stand out.
Unfortunately though I wasn’t able to find any photos of the shop with clothes in it, in fact I’m not even sure if it’s done. If anyone is in Shanghai try to snap some photos, I’d love to post what the space looks like once its filled.