You can always count on Beck to deliver an interesting project. Whether he’s releasing customizable album art, working with puppets or putting out an album solely as sheet music, Beck is the type of musician who always surprises and nearly always delivers. In his most recent endeavor he’s covered Bowie’s 1977 classic “Sound and Vision” and he’s done it in the most epically impressive way possible. Teaming up with over 160 musicians, his performance is a full 360-degrees of sound and… well, vision.
Put together in collaboration with the Lincoln Motor Company (in an attempt to sell more cars), the performance is directed by Chris Milk and is part of the company’s “Hello, Again” campaign. If you forget about the corporate tie-ins, this is a really excellent project. The video was recorded with a crazy looking Binaural Head which captures the sound in full 360-degrees. This means you get to hear the performance right from the center of the circular stage. This is definitely a video to watch full-screen and with your headphones on.
Lasting almost 10 minutes in length, the performance sees Beck making the most of having such an eclectic mix of musicians at his disposal. The massive collection of performers includes an orchestra, a collegiate drum-line, a row of electric guitarists, a musical saw, a modular synthesizer, a Thermin, a harpist, a yodeler, two choirs, a group of percussionists from around the world… and even the Dap-Kings are there. The whole thing is conducted by Beck’s father, David Campbell.
More details of the project can be found on Lincoln’s “Hello, Again” website which also promises to have a full 360 performance in the coming days. Go check it out!
Update: The full interactive, 360º version just went online. See it here!