One wouldn’t normally think about irreverent humor and subtle elegance when describing a sweater. But that’s exactly what comes to mind in regards to knitwear label Orley. Founded in 2012 by design trio Matthew Orley, Alex Orley, and Samantha Florence, the company infuses both men’s and women’s knits with shots of color and vivid prints the likes of which are rarely seen on the fashion landscape. Conceived in New York and constructed in Italy, each piece is luxurious without being precious. It’s like your grandpa’s fanciest sweater and tie fell into the fountain of youth only to emerge transformed by tessellating patterns in olive and raspberry that reference the paintings of Frank Stella.
Orley’s fall 2013 collection references the minimalist American painter as well as the insect illustrations of E.A. Seguy. There are hints of ’70s wallpaper and a kind of ’90s ski bum vibe, but each piece is modern, elegant, and wearable. The label’s lookbook was shot by photographer Jeff Henrikson and features model/filmmaker Adam Levite. White pants play a prominent role, too.