Because it’s #MusicMonday following Grammy Awards weekend, I thought it would be fun to highlight the ancient art of flyer design. I grew up collecting handmade flyers and posters designed for local rock shows. Crudely drawn or spare and beautiful, the imagery that represented the bands I loved often never came from the bands themselves nor from their album art or promotional materials but from independent artists doing their own renditions. Though the art hasn’t died, we’re living in a digital age where these paper relics so rarely exist. Luckily, Swissted is here to give us the best of both worlds.
Created by Mike Joyce, a graphic designer running Stereotype Design in New York, the Swissted project marries an affection for punk and indie rock with modern minimalist design. Though the graphics are new, every show represented actually happened from David Bowie at the Cleveland Music Hall in 1972, to the Jesus and Mary Chain at the Hollywood Palladium. Not only does Joyce’s work make you long to see all of these past shows, you wish the “flyers” existed in poster form, too. Thankfully, they’ll at least be able to adorn our coffee tables with Joyce’s upcoming Swissted book which will be released on March 5.