When most people think of soap I’m guessing they think of pure white. Since the beginning of soap advertising in the early 1900’s the idea of a white bar of soap has been intertwined with that of cleanliness. I have the same connotations with Q-Tips, toilet paper and towels. So when you see a black bar of soap it certainly stands out as something different, it makes you stop and pay attention.
The folks at Hudson Made have released a black soap called Worker’s Soap, which combines the scents of cedar wood, patchouli & tobacco. That’s my kind of soap. The packaging though was created by Hovard Design who did a fantastic job at making the packaging feel both contemporary with a suitably subtle nod to the past. The embossed black type on charcoal paper is stunning, the condensed type feels crisp and bold, and the typewriter font brings that touch of nostalgia which isn’t overbearing. I think the bit of leather string with the bolo tie might be a bit much, but it certainly doesn’t taint the overall packaging in my mind.
You can see more photos from Hovard Design by clicking here, as well as a case study for the entire Hudson Made branding project by clicking here.