AJOTO isn’t your typical design studio. Although they’ve made a solemn vow to create “beautiful tools for everyday journeys”, they’re currently only selling one product—but all that is about to change. Founded in London by designers Chris Holden and Tim Higgins, the new company aims to develop products that are elegant, affordable, and appealing to those who are creatively curious. Their first product is, simply, a pen; however, one can argue that simplicity is often complex.
Made of aluminum or brass in either rollerball or ballpoint black ink, each pen is made with the utmost precision and care with materials that are recyclable. Going a step further, AJOTO also thanks every person and company responsible for an element of production online so the buyer can trace the provenance of the pen they’ve purchased. Designed to last a lifetime (perhaps an ethos for all of the company’s future products?), the look and feel is both modern and classic down to the cork packaging and streamlined, customizable box. I love the pen’s slogan, “Make Your Mark,” which seems apt for AJOTO, the company, too.
Check out the video below and be sure to visit their Kickstarter campaign.