Mexico based branding crew Anagrama have to be hands down one of my favorite design groups out there right now. Every time I turn around they seem to be releasing some new, beautiful branding effort into the world. One of their most recent projects is for a tea and confection shop called Bonnard.
The brand’s distinct brush strokes and color selection are based on Pierre Bonnard’s postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand’s gallic concept effortlessly, spontaneously and efficiently.
The combination of elements is so spot-on. You could call the branding simple or minimal, but the bursts of color disrupt the calm so perfectly. The color palette is also extremely well considered, giving the brand a youthful and fresh feeling. I’m guessing they took the palette from the color of the macaroons? A smart idea to tie everything together nicely. Now I wish there was a Bonnard here in Los Angeles.