Pantone Color of the Year 2013: Emerald

Pantone Color of the Year: Emerald

Pantone Color of the Year

Each year Pantone, the purveyors of color for our industry, forecasts a color that will mark the year. You can see the colors chosen in previous years above, as well as the Pantone color for 2013, Emerald. I find it interesting that Pantone chooses a color of the year. I’m not quite certain if they’re trend forecasting or doing their part in trying to influence a trend. Perhaps a bit of both?

What I also find interesting is that I don’t seem to remember many of their past choices having a huge impact. Last year’s Tangerine Tango, a truly unfortunate name, which is sort of a deep red orange, but not quite. I don’t think I ever saw that color used anywhere to be honest. Nor Honeysuckle, Blue Iris, or Chili Pepper. Is it just me? Am I alone in this? They’ve been forecasting this since 2000, have they been right in the past?

December 10, 2012 / By