The other day I was trying to think up a tweet that would best sum up my feelings about Instagram. Unfortunately 140 characters just wasn’t enough for the ideas I had in my head, so I figured I’d write in a bit more depth, especially with the arrival of the new Instagram profiles.
It’s hard to believe that Instagram is only 2 years old. It’s occurred to me that your Instagram feed is a digital scrapbook that can be shared with others. Having the ability to look back through a collection of photos brings back memories for yourself and informs other people of what your life is like, whether they know you or not. Surprisingly there’s never been a service that’s been able to hit the nail on the head quite like this.
I think there might be two reasons for this: Social and Filters. The social part of the equation instills a sense of obligation. Most people aren’t going to post a ton of shitty snapshots onto their Instagram like they might on their Facebook. The filters part is a step in the upload process that makes you stop and consider if what you’re about to upload is worth a damn. This ties back into the idea of social obligations. In the end you have people sharing less mundane photos in order to produce a semblance of what they feel their life is.
With the release of Instagram profiles you can now share your feed with anyone. You can see mine above or click here to view it on the web. I think this is extremely helpful when it comes to people like my mom, who may not want to actively take photos on Instagram. This gives her a peek into what I’m doing, just like a scrapbook might.
The design is clean and straightforward, with a bit of interactivity in the hero area where the images fade in and out. I do think it’s weird that the area at the top is your most recent photos, especially when you scroll down and see them again. Wouldn’t it be better to have randomized photo in the hero area? The idea of seeing an old photo I’d taken would be great. I’m also not sure why they put divider lines between each row, it’s not like these are collected any other way than chronologically.
Overall I think the Instagram team really nailed he profiles and I’m looking forward to seeing how they evolve in time. Hopefully Facebook stays out of the mix.