The Head, the Heart, and the Voice: The New Apple Organization

Tim Cook illustration by Jules Jullien

Illustration by Jules Julien

Earlier this week there were some big changes in the leadership at Apple signaling a focus in how the company is being run. The biggest change was the slow exit of Scott Forstall, former senior vice president of iOS Software, who was well regarded for the birth of the iOS platform and derided for the beta version of Siri and the questionable launch of the new Maps app. Now his kingdom has been split up and there are three main leaders in place – Tim Cook, Phil Schiller, and Jonathan Ive. Don Lehman from More/Real has a great analogy for this new era of Apple: The Head, the Heart, and the Voice.

Stepping back, the biggest question post-Jobs was how would decisions be made and who would make them. Now it seems that there are the makings of a leadership group within the leadership group. Cook, Ive, and Schiller.

You get the sense that though each may recognize they are the best at what they do, they aren’t angling for more power inside Apple or elsewhere. Amazingly, they seem to know that they can do the best work of their careers and make the biggest historical impact by working together at Apple. Their individual talents and demeanor perfectly compliment each other and I think could be best summed up in this way: the Head, the Heart, and the Voice.

I think this is a great way to look at it, especially when we consider design. Jonathan Ive will now have ALL of design under his thumb, not just industrial/product design. What a Jonny Ive UI looks like is anyone’s guess, but I think the iPhone will grow and evolve a lot faster and a lot more consistently with him at the helm, something the iPhone is going to need in the near future.