We live in a world where if you have an internet connection you can be a star. In 2011, The House of Radon, a creative agency from Stockholm, Sweden recognized this swelling cultural shift in our society and set out to document the phenomenon that no one else was talking about on a deeper level. Press, Pause, Play, which premièred as an Official Selection at SXSW, and as received accolades from The New York Times, The Guardian, Huffington Post and Wired, explores piracy, advancements in technology and digital mediums, and the notion of ‘accessible fame’ through the channels of art, film and music.
Concerned with the larger questions of technology’s problematic side, the most interesting angle Press, Pause Play takes, relates to standards and how these issues have affected our collective notion of “The Artist”. Prior to the digital revolution, standards in creativity tended to lean towards a black and white approach of ‘good art’ vs. ‘bad art’. Generally dictated by organizations, be it, Schools of Fine Art, record companies or Museums, art was delivered to the masses through a top down approach. What we are culturally experiencing today is a polar shift in the traditional methods that dictate fame and success. Art is growing from the ground up, but quantity is altering quality.
Is the democratic self-filtering approach emerging in art a successful one? Or will mediocrity be all you need to survive. Named as one of the Top Ten Art Documentaries to watch on Netflix, Press, Pause, Play explores the significant and timely issues surrounding modes of creativity.
Press, Pause, Play is available on Netflix, itunes and is also available to download here.