Everyone knows who we are, yet no one knows who we are.
Seven years ago the first 13 graduates of this secret society made their entrance into the world, indoctrinated with a spirit of collaboration, a willingness to fail in order to succeed, an ability to see solutions where others barely saw problems, and a determination to eat more free food than everyone else. With each passing year, 13 additional recruits found their way to the hallowed, keg-filled halls of our creative-training lair in Portland, Oregon. Now, 91 of us hide in plain sight amongst the general public, affecting in some way, shape, or form the things you read, hear, touch, and see.
Earlier this week I got a letter in the mail informing me about a secret society – 12 is Everywhere. The society was informing me that I was a doer, a thinker and a maker, and that I should use the influence I had to inform people about the secret society that wasn’t so secret. The letter was exquisitely executed, letterpressed on beautiful paper and sealed in red wax with a big 12. If a secret society were to have great branding, it would look like this.
Now if you still have no idea what I’m talking about let me explain it. Wieden + Kennedy, one of the best creative marketing agencies in the world, started W+K 12, “an experiment disguised as a school designed as an agency.” It’s essentially a black ops, boot camp, intensive thinking unit for creatives. They only let 13 people a year into the program, and to get in is a huge honor. The way to get in this year is to answer three questions. No idea if more goes into it than that, probably is, but I’m sure it would be an amazing experience. That said, the last day to enter is on Friday, November 1, so click the link and get to writing.