Brand New takes an in-depth look at that new USA Today rebrand, getting the inside scoop and lots of great images. I’m a big fan of the redesign – the logo is bold, the information is laid out in an intelligent matter and the use of color is exciting. Wolff Ollins definitely nailed it.
I would say though that the redesign seems heavily influenced by the design of Monocle. Where Monocle excels is the ability to edit the information down to a manageable level, where USA Today still feels like a crowded newspaper in a lot of ways. Nonetheless, nice work from WO and good on USA Today for having the balls to go through such an in-depth rethink.
You can see a beta of the USA Today website by clicking here.