I was recently introduced to the work of Bogota, Colombia based design studio Typozon, a group of creatives making some beautiful work. Browsing through their portfolio I came across this piece of branding they did for Bogota based label Dr. Jekyll. They created a custom type for the logo that was made to scale down to smaller sizes, which is often an issue when it comes to clothing.
I think the custom type is really strong. I love the angularity of it and the subtle mixture of upper and lower case characters. The visual rhythm created at the top and bottom of the words are really well done, especially paired with the red container the words sit in. The mark kind of reminds me of the Levi’s branding, but done in an edgier, more contemporary way.