The folks at Province Design Studio recently undertook the job of creating the branding for a new Russian premium and luxury clothing brand called Anna & Maria.
The approved concept of the logo and identity was built on the saying “like mother, like daughter”, or alternatively “where theres an apple on theground, there must be an apple tree around”. Many generations of womenhave been brought up on this concept. The apple symbolizes the touching motherand daughter relationship, continuity and adherence to tradition. It alsocreates a variety of associations such as beauty, temptation, seduction, etc. Anna& Marinas target audience is represented by women of different styles andways of life, nature and origin like the different varieties of apples, yetrelated through the main female values: motherhood, recognition, passion, love, wealth. This concept was embodied not only in the icon design, but also in theelements of the branded pattern and heraldry.
The level of depth that went into this branding project is so above and beyond. Province did an amazing job of thinking out all the minute details – from buttons to tissue paper – and it’s all perfect. It’s definitely feels like it can compete with major high-end brands but still has an approachability to it that doesn’t make it feel out of reach for a consumer. This is how you make a brand feel cohesive.