Putting “sweat marks” on the cans of beverages has been a common practice for a while now, meant to inspire thirst in the viewer. It’s kind of a cheesy effect, and I think the trend is waning, but I get what they’re trying to do. Well I think Russian designer Timur Salikhov may have found the answer – He literally put the beer on the outside. It’s like a bottle wrapped in beer porn, a perfect shot of the crispest, coolest beer you’ve ever seen, one that will instantly quench your thirst. It’s also smart that he chose to treat the actual branding quite minimally, letting the beer do the selling. Done and done.