Launched last year, Mr Porter is a menswear site with a high class design aesthetic and a personality to match. Where the personality comes in though is through the script used on the site, the handwriting of the fictional character that is Mr Porter. Created by the design trio that calls themselves Underware, Mr Porter is a typeface that perfectly emulates handwritten words.
We tried to make him as human as possible, not only being different all the time, but also including obvious shortcomings. Funny enough it takes a highly intelligent font to have fully controlled imperfections. The result is a single typeface with a strong relation between the glyph set (which characters should be in the font) and the way these glyphs work together.
When you look at the site it’s pretty fantastic to think that it’s not someone’s handwriting, that it really is an intelligent font that allows for human characteristics. I don’t think I’ve ever seen anything like this before, so to me it’s pretty astounding.
I keep thinking about the applications of fonts like these beyond a website. For example, I posited the question of what if emails came in your own handwriting? Would it be different to get an email from someone if it was in their own handwriting? Would it mean more? Would it decrease efficiency? Would it be a gimmick? I think it opens a lot of interesting questions.
You can see more examples of the Mr Porter handwriting typeface by clicking here.