‘Holi’ – A colorful short by Variable

‘Holi’ is the name of this wonderful little short by the New York based production company & creative collective Variable. The film aims to help viewers take notice of the beauty that exists within the life and culture of our world. “The world is fascinating” they say. “People and cultures inspire us. Sadly, the fast paced lifestyles of our generation result in many not taking the necessary step back to soak in the existing world around us”.

With direction and cinematography by Jonathan Bregel & Khalid, the film gives a brief snapshot of Holî – the Hindu festival of colors. Every year, a large number of Hindus celebrate the spring equinox by participating in the Holî. Here they smear coloured powder on each other and throw scented water in the air. It’s an amazing looking tradition and one which Variable have captured in all its beauty.

July 5, 2012