Making it easier to read on the web (without the help of an app)

Zeldman's Web Design Manifesto 2012

On Friday, Jeffrey Zeldman posted this inspiring article speaking to his recently redesigned personal site, which sports a hefty 24px body font. He speaks about the ever changing landscape of web design, and as it’s his personal site, he wanted it to be extremely legible.

This redesign is a response to ebooks, to web type, to mobile, and to wonderful applications like Instapaper and Readability that address the problem of most websites’ pointlessly cluttered interfaces and content-hostile text layouts by actually removing the designer from the equation. (That’s not all these apps do, but it’s one benefit of using them, and it indicates how pathetic much of our web design is when our visitors increasingly turn to third party applications simply to read our sites’ content. It also suggests that those who don’t design for readers might soon not be designing for anyone.)

The piece resonated with me because it was similar to my thoughts when I redesigned The Fox Is Black back in April. The majority of guests that read The Fox Is Black have at least a 1280 x 800 monitor, so having larger images and a larger font makes sense. It’s giving you the reader an easier way to ingest content. This isn’t a revolutionary way of thinking, but I’m not sure it’s as considered as it should be these days, when even the New York Times devotes almost 75% of their to ads. We can only hope that there’s a coming shift in how people read on the web.

May 21, 2012 / By