Aether are in a league of their own in creating products but, even more than that, in how they sell products. Late last year they introduced their Aetherstream, which is a traveling showcase of their products, a store on the go. It’s sleek and sexy and cool and does everything a store could do and then some. It’s definitely the most unique and novel way of selling clothes that we’ve ever encountered and we’re pumped that it’s parked in Los Angeles for a bit.
Currently (as in, today and tomorrow), they are camped out at Space15Twenty as a part of their Field Study pop up shop, which is AMAZING. The pop up is a collection of psychedelic outdoor clothes and items that are perfect for us city people who think we’re outdoorsmen and women. Along with Aether, the store is selling brands from Farm Tactics to Rogue Territory to Snow Peak to fjallraven to Outlier to lots others. They’ve also built it out to feel like you’re somewhere in between the city and the desert and a mountain and a beach. It’s really great.
If you’re in Los Angeles, the pop up will be open through June 12 and the ‘stream will be camped out at Space15Twenty today and tomorrow (and, if you stop by tonight, you can learn how to build a teepee). You can see more photos of the Aetherstream and Field Study here.