My buddies Jolby, Josh Kenyon and Colby Nichols, recently rolled out this sweet brand identity for Hopworks, a Portland based craft beer company. Meant to evoke the look and feel of Belgian design, their custom designed type feels like black letter but with a crisp, contemporary edge.

I think it’s fun how they decided to orient the type sideways, which lets others see what you’re drinking as you drink. I also love the way the gold looks on the brown bottle, always a winning combination. They mention that this is the first of a series, that as Hopworks makes more types of beers they’ll continue to design more bottles. Really looking forward to seeing more great work like this.