Over on It’s Nice That they have a look at the newly redesigned frieze magazine as well as an interview with their art director, Sonya Dyakova.
I wanted to project the Frieze personality — authoritative, confident, on the pulse — by creating something that was contemporary, instead of trendy. I wanted to create something intelligent — a design that can evolve with time and last. Setting up design principles and a typographic palette rather than a rigid system is what I’m striving for.
It certainly does look a lot cleaner and sharper. The organization and layout seems to be on par with a publication like Monocle, and it certainly fits the same crowd for the most part. Really excited to grab a copy for myself this weekend.