I’ve been a hater and now a reformed lover of Svpply, a social retail bookmarking site. The site allows you to pick out the things you want, wish you’d owned or have bought in the past and then share those things with your friends. My initial reaction was that we didn’t need another bookmarking site, but then I realized where I’d gone wrong.
Let’s say you’re looking for a polka dot shirt because you’re sick of wearing plaid all the time (yes, these are the thoughts I have). You simply go to the Shop, narrow your search results, and bam, you’ve got yourself a list of the best polka dot shirts out there. The same process works for anything, even home wares and shoes. The social aspect of it makes it even better, because you know that Friend A has a really great taste but Friend B is still wearing ironic Metallica t-shirts, so you probably shouldn’t follow them.
Now they’ve gone a step further and created a beautiful and simple app for iOS that minifies the site to a mobile device. There’s an elegance to the app which comes across in the interactions. A simple navigation, easy to access sharing tools, and the ability to buy the products straight from the app make it both genius and dangerous. Pay attention to the subtle interactions, how buttons tend slide on and off with ease. I’ve found myself browsing through Svpply while I wait in line places, taking a place next to Twitter, Instagram, and Flipboard.