When I think about footwear technology, I really don’t think of any other brands than Nike. Reebok is doing that bizarre toothpaste squiggle which looks horrible, and other then that I draw a blank. Then I came across these new shoes from Adidas adiPure line simply called Adapt. They strike upon the newfound success of the barefoot run, trying to better simulate running without shoes on like our cavemen forefathers did.
The Adapt are extremely simple looking, mostly an upper piece with a firm but flexible sole. I think they look really cool, I’d totally want to try a pair of these on. My biggest beef with running shoes is that they’re too sturdy and structured. I’m glad to see Adidas get into the technology side of footwear, hopefully this starts driving more competition in the market.
Found through Hypebeast