The color schemes and patterns on these postcards are just so cool that I just had to share them with you. Designed by the London based designer Agata Grela, they were created last year to promote GF Smith’s new color range.
There’s really something kind of fresh about them but they also have a very retro vibe to them too. For me, Agata’s patterns really makes the color schemes work together and her use of pattern is designed to explore different aspects of color theory – so one postcard looks at juxtaposition while another explores advancing and receding colors. It’s this use of color theory that I think really pulls the colors together and creates a striking set of beautifully abstract images.