Tom Ran of The Scout sits down with the guys from Saturdays Surf, one of the breakout brands from the last few years, to see where they’re headed. What I find interesting is this part about who they’re collaborating with and why. I think we’re going to look back in 10 or 20 years and see that we were the collaboration generation.
Saturdays is involved in several special projects including Porter Bags, Baxter, and Aloha Rag, are there any other collaborations you’re working on? What do you look for in your collaborations?
For us collaborations are more about the relationship than a one time partnership. We know we won’t be able to do everything perfect so we look to people who do and partner up. Baxter makes amazing products, their branding is great and we all used the stuff before we started working with them. We have a soap out now that has been doing great and we have a candle that will launch in a few weeks. Shut skateboards has a rad team of people, they are NYC as it gets. Everyone in our company uses skateboards to get around NYC so making one just made sense. We are starting the project with two graphics in a couple of colors.