I’ve been a fan of Matt Chase since his widely publicized rebrand of the U.S. Postal Service, but it was his annual report for the University of Virgnia Library which I thought I’d share. I’d say that there is a subtle change in reports. Most companies and institutions are starting to realize that they communicate their brand goals with these commonly stodgy reports. What Matt has created is both informational and fun at the same time. His use of images, color and type blend create a project that feels contemporary while managing to include things you’d actually dig up in a library.
You can see more photos by clicking here.