The Love Competition: Showing the science behind the emotion

This video directed by Brent Hoff (who edits Wholphin, a quarterly DVD magazine published by McSweeney’s. You can subscribe to it here) the video documents a love competition. The contestants are strapped into an MRI machine and asked to think about love. Scans of the contestants’s brains track activity in the brain, with special interest in a specific region called the nucleus accumbens, where three neurological pathways associated with love converge.¬†The video briefly introduces the contestants, who explain their strategies for winning¬†while Dr. Melina Uncapher prepares each for their scans. The results are… lovely, and so are Brent’s other videos (my two favorites are Walleyball and Drunk Bees).

February 16, 2012